social

It won’t be an exaggeration to say that the first thing we think about when we want to watch a video online is YouTube. It is the most popular video-sharing platform in the world and the second largest search engine after Google.
But what about the alternatives? Vimeo has been around since 2004, but for specific reasons, it hasn’t become such a household name among video makers and content consumers. Nevertheless, the platform attracts 240 million monthly viewers worldwide, which is in itself something to reckon with.
If your content marketing strategy involves video (and it better should), the first thing you need to figure out is what platform you’re going to share your video content on. As said before, YouTube would be the obvious choice. But don’t jump to conclusions. What’s good for one brand isn’t necessarily good for another. Therefore, let’s take a closer look at Vimeo, its advantages, disadvantages, and opportunities it offers.

If you haven’t heard about Snapchat yet, you must have been on vacation to the moon. Or perhaps you’re just getting old for keeping up with all the fancy social platforms that have been sprouting up like mushrooms in the recent years. Jokes aside, Snapchat is one of those social applications that have swiftly gained tremendous popularity around the world, claiming its place in the pantheon of the all-time greatest.

With 150 million monthly users, Pinterest is not only an extremely popular image-sharing social network, it is also one of the most powerful online marketing tools. It is widely known that social media help brands build influence and promote their products and services. But Pinterest shows statistics that often surpass those of other social platforms. It was estimated that Pinterest users tend to spend much more money on products they find on the platform than Facebook users. Furthermore, visitors coming to company websites from Pinterest usually stay for much longer than those arriving from other social networks. These two facts alone are enough to ask yourself a question: how to make money on Pinterest? This brief guide is to shed some light on the issue.