Technology

The era of chatbots is already here, whether you are ready or not. You can either ignore the trend or accept it as an opportunity to improve communication with your customers and help your business grow. After all, 69% of consumers prefer chatbots when a quick reply from a brand is needed.

The largest and the most influential companies such as Facebook and Microsoft are involved in the development of advanced chatbots. Smaller brands are also experimenting with the technology. Thus, we can safely say that we are on the verge of a boom.

If you deal with web development or internet marketing, you are most likely aware of what the abbreviation “API” stands for. Or at least you must have heard of the term at some point and know what’s behind it. For those who are new to programming, we’ll try to explain what an API is in the simplest terms possible.

When you start a website, you have very specific goals in mind. What are yours? Do you want to promote your business, expand your customer base, sell products online, make money from ads? Maybe you don’t even pursue any business goals and just use your website for personal development and communication. Anyway, if you own a website, you’ll want to know how successful it is, how many people know about it, and who are the visitors. But what is the best way to find out? Without a shadow of a doubt, it’s an online tool you’ve probably heard about – Google Analytics.

Whether you want to start a business or increase your sales, attempting to achieve any tangible results without proper digital marketing tools at your disposal seems to be a monkey business in the modern era, when the Internet drives people’s opinions and decision-making. The bottom line is, if you want to claim your own place on the market and reach potential customers, you have to establish a very strong online presence and promote your business by utilizing the most effective digital marketing strategies. Otherwise, surviving the competition, not to mention getting an upper hand in it, becomes a mission impossible.

At Ning, we’re all about social. It’s in our veins. We play well with others like Twitter and Facebook; and we focus on how other services like them can best be implemented into the Ning Platform to give you a seamless and awesome experience for building and contributing to a Ning community, and sharing content elsewhere.

We encourage Ning Creators to take full advantage of other social platforms as they build a social strategy and online presence to reach their goals. Here are 8 ways your Ning community works with other social platforms, making your Ning site an integral part of that strategy:

Network Creators love to ask us whether the Ning Platform can scale a social network on Ning to millions of people and page views. It’s a great question.

The short answer is absolutely. That’s why we’re here. Our general approach is to quietly earn your trust on this front by simply being up and, well, awesome. As your network continues to grow and grow and grow, it should just work. You shouldn’t even have to think about it.

The longer answer is that creating a platform that works smoothly and speedily at high volume is a challenge. We love challenges. It’s an area that we have taken seriously from the start and a place where we’ve put our money where our mouth is.