Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, and how attached they become.
Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.
YouTube is not just the world’s most popular video-sharing platform. It is, in fact, the second largest search engine after Google (to which it actually belongs). That means that video content uploaded to YouTube and optimized for search can not only increase your audience engagement but also make you more visible on the internet.
But how to optimize your videos for YouTube Search? Keep reading this brief SEO guide and find out how to achieve better ranking positions for your video content.
With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.
Indeed, Instagram can give you the exposure needed to develop your brand and drive conversions. But it is hardly possible to do successful Instagram marketing without understanding the current trends that define how the platform works today and what it will be in the near future. This is why we have picked seven definitive Instagram trends that will impact your social media marketing in 2019 and the years that follow.
Every marketer knows that the key to successful social media promotion is the ability to adapt your marketing strategy to the current trends. Social media evolve with an incredible pace, and if you really want to reach your audience effectively, you have to keep up.
The year 2019 is bringing even more exciting developments to the table. If you take your social media marketing seriously, you will need a clear roadmap to adjust your strategy and be ahead of the competition. This is why we have compiled a 10-item social media checklist that will help you draw up tangible objectives for the year. Let’s begin!
Promoting your brand on social media can be a real time sink. At the end of the day, managing multiple social accounts, creating original posts, and engaging with the audience online is a lot of work. And let’s face it, social media marketing isn’t cheap too, especially if your strategy is based on paid advertising.
But do you know for sure how effective your social media efforts are? Do they bring you the desired results? And most importantly, what kind of results do you expect to achieve? Measuring your social media ROI can answer all of these questions and help you systemize and optimize your social media marketing.
Social media marketing can hardly be effective without monitoring the attitude of customers toward the brand and its products. While in traditional marketing such monitoring requires through field research and surveying focus groups, the process is considerably less labor-intensive when it comes to social media marketing. Why? Because it is fully amenable to automation thanks to a variety of tools that can help you obtain the necessary data.
In this article, we will offer our list of the best social media monitoring tools you should consider using when building your brand and promoting your business website. But before we dive in, let’s figure out what social media monitoring is.
