How do you make your company recognizable for potential customers? Of course, the first thing that comes to mind is to build a strong brand. Branding helps to form the desired image, which is conveyed through different communication channels (not only visually) to firmly ingrain it in the minds of consumers.
If a brand is an image, then identity is means by which this image is formed: color, form, and style.
Of course, you know what PR is! But why do you need it in the era of the Internet? It’s simple: the same laws that work in everyday life apply to the vast online universe. Just like you care about how people perceive you on the individual level, you need to create a positive image of your brand in the eyes of your partners and the target audience. You need to work with the opinions and beliefs of people who interact with the company, its products, and services. And you also have to respond promptly to criticism and act appropriately in times of crisis.
Good old online advertising is still on the rise. But more and more businesses come to the conclusion that relying solely on classic targeting methods is not cost-effective enough in terms of investment. After all, the best ROI is usually achieved when advertisements are shown to “warm” customers, the people who are already familiar with your brand.
What is the most versatile tool for generating leads, getting feedback from customers, and conducting market research? You must have already guessed — forms!
As consumers, we hardly pay much attention to such seemingly insignificant things as online forms. That is, at least until we run into very annoying ones or forms that are too long or badly composed. In that case, it is hard to stay indifferent!
Knowing the market size is vital for providing your company’s management team with an objective assessment of the current market situation. It allows you, your team, and your stakeholders to see the real opportunities for business development, to identify your position among the competitors, and to plan production volumes more effectively.
I could start this post by explaining the importance of YouTube for your digital marketing. But there’s no need to rehash the obvious. YouTube is not just the largest video-sharing platform in the world; it is known to be the second largest search engine after Google. So if you manage to harness its power, consider yourself golden as you get access to the inconceivable audience of almost 2 billion monthly active users worldwide!
