Guides

How often did you catch yourself thinking: “I would probably not have bought this if not for that special deal”? I bet pretty often. I know I did! Let’s face it, it feels like they take it from you unless you grab the chance to snag that t-shirt half-price, even if deep inside you realize that the offer is nothing but a marketing trick. And you really can’t be blamed for that. No one wants to miss out on an opportunity to have something for a reduced price or that comes with a cool bonus. In marketing psychology, this is called “fear of missing out,” abbreviated as “FOMO.”

Your brand is not just the logo slapped on your products and marketing materials. Your brand is a story, an image, a set of values, and an attitude your organization is trying to develop. It’s the standpoint you take. All these details determine how your audience perceives you, how they associate themselves with your brand, and how attached they become.

Meta tags are data that helps search engines crawl web pages and rank content while facilitating the search. Hence, meta tags are known to be conducive to SEO.

Nowadays, when 93% of all online experiences start with a search engine, the importance of SEO is hard to overestimate. Neither social media outreach nor paid online ads can grant you as much exposure and high-quality organic traffic as ranking high in search engine results pages (SERPs).

One of the essential stages of any ​​marketing strategy is lead generation. We all know that leads are the key to sales. Leads are contacts that allow businesses to reach their customers and involve them in any form of interaction that would potentially result in a conversion.

You can obtain leads by encouraging prospects to perform specific actions on your business website: sign up, make a phone call, subscribe for a newsletter, fill out an online registration form, order a product or service, etc. The more leads you generate, the more potential conversions you can expect.

Nowadays, nobody questions the power of YouTube. Video content grows in popularity year by year, and so does the platform. Realizing the potential of YouTube in generating engagement, driving traffic, and raising overall brand awareness, businesses have flooded the platform with content in attempts to reach their audience. And you know what? You should follow their example! After all, 54% of consumers admit they want to see more videos from brands they are interested in.

YouTube is not just the world’s most popular video-sharing platform. It is, in fact, the second largest search engine after Google (to which it actually belongs). That means that video content uploaded to YouTube and optimized for search can not only increase your audience engagement but also make you more visible on the internet.

But how to optimize your videos for YouTube Search? Keep reading this brief SEO guide and find out how to achieve better ranking positions for your video content.

With a billion monthly active users worldwide, Instagram boasts the popularity that allows it to define social media trends and set new directions in the development of digital marketing in general. Having such a massive global reach and using the top-notch audience targeting tools inherited from its big brother Facebook, no wonder that Instagram is a tidbit for businesses.

Indeed, Instagram can give you the exposure needed to develop your brand and drive conversions. But it is hardly possible to do successful Instagram marketing without understanding the current trends that define how the platform works today and what it will be in the near future. This is why we have picked seven definitive Instagram trends that will impact your social media marketing in 2019 and the years that follow.