General

When buyers choose a product, they feel more comfortable if they can consult with a real person. This is the main advantage of a physical store. When it comes to online shopping, the remote consulting is achieved mostly through the phone, email or live chat. The latter is gradually becoming one of the most effective and widely used methods of online communication. Reportedly, 63% of buyers admit that they are more inclined to check out a website if it has a live chat through which they can contact a brand representative.

Only ten years ago, a job as a social media consultant was simply nonexistent, pretty much as the term ‘social media marketing’. Today, however, almost every forward-thinking company has at least one account on social media, as well as a qualified specialist who helps to optimize the SMM performance.

Got a phenomenal business idea meant to bring you a big fortune? Way to go! But don’t hurry to invest everything you’ve got to embody your masterplan. Before you take any meaningful steps toward your goal, be it manufacturing a product, creating a business website, renting an office or finding investors, there’s nothing more important than undertaking a market research in order to figure out whether your product or service is in demand, who your potential customers are, and how much of a competition you should expect entering the industry.

Regardless of your industry, taking a close and critical look at your business is always a good thing to do. For one, this allows you to identify your essential strengths and weaknesses, as well as evaluate your chances for success and risks you may encounter. Furthermore, gaining a profound insight into the core factors influencing the effectiveness and profitability of your business is necessary for building your further development strategies. This is where a SWOT analysis comes in.

Knowing that YouTube is the second top ranking site on the web, using it for business purposes seems to be a no-brainer. Indeed, YouTube has around 1.58 billion users worldwide, and many of them visit the website every single day. With an outreach potential like that, it is one of the most powerful digital marketing channels to date. Even more so when live stream videos have become so increasingly popular these days.

Remember Sprite’s advertisement from the 90’s which used the tagline “Image is nothing. Thirst is everything”? Well, for most brands and public personalities, this couldn’t be further from reality.