General

The era of chatbots is already here, whether you are ready or not. You can either ignore the trend or accept it as an opportunity to improve communication with your customers and help your business grow. After all, 69% of consumers prefer chatbots when a quick reply from a brand is needed.

The largest and the most influential companies such as Facebook and Microsoft are involved in the development of advanced chatbots. Smaller brands are also experimenting with the technology. Thus, we can safely say that we are on the verge of a boom.

There’s no shortage of ways to analyze the effectiveness of your online presence. You’ve got plenty of analytics tools capable of retrieving loads of data to help you optimize your business website and achieve higher conversion rates.

It’s no secret that search engine optimization is an overall complex subject. You will learn that as soon as you dig deeper, beyond things like keyword usage, editing meta-tags, and link building. This is not to say that these techniques are simple, but at least they are more or less known to most people who have ever created a website and attempted to promote it on the web.

Optimizing your website for search engines is hardly possible without following a broad array of metrics allowing you to identify how well your site ranks against the competitors and whether your online presence is visible enough to your potential clients.

Being the largest professional social network, LinkedIn boasts more than 590 million registered users worldwide, including high-ranking specialists, industry experts, chief-level employees, entrepreneurs, etc. This makes LinkedIn a paradise for resourceful content marketers! Why? Because if you manage to attract at least some of these audiences, consider you’ve got endless opportunities for promotion.

Search engine optimization is an integral part of digital marketing. Without putting enough effort into SEO, it is literally impossible to break through the competition and get decent visibility for your business website on the internet.