Choosing a good network name may be one of the best things you can do to help your search engine rankings and increase visits (and hopefully new members) to your network.

A few weeks ago when we dealt with Search Engine Optimization, one of our tips was using relevant keywords in the titles of your posts, photos and other content items. This tip also applies to the selection of a name for your network.

If you’ve set up Google Analytics or any other kind of traffic analysis tool for your network, chances are you’ve noticed that search engines typically send a lot of visitors your way.

Just like with any website, search engines send out crawlers to your network to discover and analyze it. Once this is done, your network starts appearing on the search results for certain phrases or keywords that visitors type in. Since most people aren’t willing to look beyond the top 10-20 search results, high rankings are extremely important.