July 2019

Have you ever felt embarrassed when giving your clients a business card with an email address like that jasonbikes@gmail.com? Then you’ve reached the point where your business is not just a pilot project anymore. 

Professionalism is not only reflected in how you do things but also in how you appear in your customers’ eyes. A custom business email address is one of the factors that shape your brand image, along with your business website, logo, support service, etc. No doubt, an email address like ceo@jasonbikes.com would look much more convincing and professional on your business card than a generic Gmail or Yahoo account.

Most people don’t like ads. And you can’t really blame them. We live in a world where thousands of brands struggle for exposure. Ads are everywhere: in the streets, in public transport, on the TV, radio, and, of course, on the Internet. You will hardly find a popular website that wouldn’t throw a bunch of PPC ads right at you. And it seems there’s nowhere you can hide. Everyone wants your attention! No wonder why ads have become a nuisance for so many people these days. 

What is the most versatile tool for generating leads, getting feedback from customers, and conducting market research? You must have already guessed — forms! 

As consumers, we hardly pay much attention to such seemingly insignificant things as online forms. That is, at least until we run into very annoying ones or forms that are too long or badly composed. In that case, it is hard to stay indifferent! 

Knowing the market size is vital for providing your company’s management team with an objective assessment of the current market situation. It allows you, your team, and your stakeholders to see the real opportunities for business development, to identify your position among the competitors, and to plan production volumes more effectively.