2019

Your business environment is always changing, and the competition is so fierce that you can’t afford to lag behind. New competitors, evolving customer tastes, disruptive new technologies, and many other factors modify the market dynamics. The company that fails to adapt loses.

The once-relevant design of your business website or logo can all of a sudden appear well-trodden, and the brand can become boring. This is when the question of rebranding arises.

How do you make your company recognizable for potential customers? Of course, the first thing that comes to mind is to build a strong brand. Branding helps to form the desired image, which is conveyed through different communication channels (not only visually) to firmly ingrain it in the minds of consumers.

If a brand is an image, then identity is means by which this image is formed: color, form, and style.

Of course, you know what PR is! But why do you need it in the era of the Internet? It’s simple: the same laws that work in everyday life apply to the vast online universe. Just like you care about how people perceive you on the individual level, you need to create a positive image of your brand in the eyes of your partners and the target audience. You need to work with the opinions and beliefs of people who interact with the company, its products, and services. And you also have to respond promptly to criticism and act appropriately in times of crisis. 

We are surrounded by countless colors through which the world shows its richness. Not only do colors communicate the properties of objects to us, but they also convey emotions and can even influence our decision making. 

That is mostly because colors bear strong associations with certain things, phenomena, states, and qualities. Thus, we associate yellow with the sun, blue with water and sky, green with nature, red with heat or danger, and so on. 

Good old online advertising is still on the rise. But more and more businesses come to the conclusion that relying solely on classic targeting methods is not cost-effective enough in terms of investment. After all, the best ROI is usually achieved when advertisements are shown to “warm” customers, the people who are already familiar with your brand.

If you do business online or deal with digital marketing in any form, you certainly know that the best way to promote your business website and boost conversions is by getting traffic. 

Traffic is the exposure that translates directly into online visibility, which, in turn, increases conversions. The more visibility you get, the more traffic you can expect to generate in the future. It’s a vicious circle of the digital age: you need traffic to drive even more traffic!