Have you ever thought of creating your own social network like Facebook, but with personalized features and its own identity? A network where you can define the design, overall organization, and even privacy policy.
Currently, Facebook rules the social media world. According to the 2017 survey, about 68% of U.S adults use Facebook, and more than 65 million businesses are owners of a Facebook fan page.
Cybersecurity and data protection are real headache of the technologically driven century we live in. Since everything we convey is online and exposed, many companies and ordinary users are afraid for the safety of their private data. Many examples exist where security issues lead to financial loss or exposure of important plans and projects. According to 2017 Identity Fraud Study, $16 billion was stolen from the US consumers in 2016, and the number of identity thieves is only increasing over the years.
Social media is a primary vector of the digital world future. By 2021 the number of social media users is estimated to exceed 3 billion. At the same time, big names like Facebook and Instagram make it more obvious that their development strategy focuses on connecting people with their peers rather than connecting people with brands. The shift has started to be noticed in 2014 and has become more visible every day since then, leading to significant drops in the organic reach and engagement for the posts on business pages.
Undeniably, there are a few players that have managed to attract every year millions of users and have shaped to a large extent social media landscape. They have gained such a significant market share that the term social media began to be considered a synonym with their brand names.
Having millions or even thousands of people reading your content is the dream of many marketers. However this proves to be quite difficult unless you are a famous personality or celebrity. That is why when you finally achieve that dream; you ought to take advantage of it for your content marketing and business growth.
There is actually more to be done than just making your content go viral. You need to generate conversions that come down to the sales channel and have more than just likes and shares.
Over the last years, social media seems to have become a constant in our day-to-day life, and one cannot stop from asking oneself: is social media just a buzz that will pass just like it emerged or is it here to stay?
